👔 30+ leading fashion brands · 🥻 Laxmipati, Vishal & premium sarees · 👕 Louis Philippe · Van Heusen · Peter England · 🎽 Levis · Blackberrys · Monte Carlo · 🏆 Icon of North Bihar 2026 — Chitralekha Group · 👔 30+ leading fashion brands · 🥻 Laxmipati, Vishal & premium sarees · 👕 Louis Philippe · Van Heusen · Peter England · 🎽 Levis · Blackberrys · Monte Carlo · 🏆 Icon of North Bihar 2026 — Chitralekha Group ·

Our Brands & Partners

Brands we own.
Brands we partner with.

Chitralekha Group operates its own retail brands and stocks 30+ of India's most trusted fashion names — bringing the best of Indian retail to Bihar and Gujarat since 1977.

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Own brands

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Franchise partners

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Associated brands stocked

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Years of curation

Our Own Brands

Fashion brands we own & operate

Built, launched, and operated entirely by Chitralekha Group — serving Bihar since 1977.

Chitralekha Shopping Mall Muzaffarpur

Established 1977 · Family Fashion

Chitralekha Shopping Mall

Full-family fashion destination — sarees, ethnic wear, men's wear, kidswear, fabrics & accessories. Bihar's favourite store.

3 stores in Bihar · 90,000 sq. ft. under management

Ethnix by Chitralekha Bettiah

Launched 2023 · Men's Ethnic Wear

Ethnix by Chitralekha

Premium men's occasion wear — sherwanis, kurta sets, jodhpuris, and wedding party outfits for the modern Indian man.

Lal Bazar, Bettiah · Ethnix by Raymond format

Franchise Partners

National brands, locally operated

Chitralekha Group is a proud franchise partner for these industry-leading retail brands.

Kalyan Jewellers Surat

Franchise · Since 2023 · Jewellery

Kalyan Jewellers

India's most trusted jewellery brand — gold, diamond & gemstone jewellery for every occasion.

Muzaffarpur · Darbhanga · Surat, Adajan

Candere by Kalyan Surat

Franchise · Since 2024 · Lifestyle Jewellery

Candere by Kalyan

8,000+ diamond & gold designs. Lifestyle jewellery blending online convenience with in-store luxury.

Surat, Adajan · Darbhanga

The Raymond Shop Bettiah

Franchise · Bettiah · Menswear + Custom Tailoring

The Raymond Shop

India's premier menswear brand since 1958. Premium suits, formal wear & bespoke custom tailoring.

Lal Bazar, Bettiah · 4.8★ Google

Associated Partner Brands

30+ brands at our stores

Leading fashion, fabric, and lifestyle brands curated and stocked across Chitralekha Shopping Mall locations in Muzaffarpur, Motihari, and Bettiah.

Louis Philippe

Premium Menswear

Van Heusen

Formal Menswear

Peter England

Smart Casuals

Blackberrys

Premium Suits

Park Avenue

Formal Wear

Monte Carlo

Smart Casuals

Levi's

Denim & Casuals

Killer

Denim & Youth

Mufti

Contemporary

Parx

Casuals

Oxemberg

Smart Casuals

Turtle

Casuals

Jockey

Innerwear & Comfort

Arvind

Premium Fabrics

Cadini

Italian Formals

Octave

Casuals

Crimsoune Club

Youth Fashion

Hyphen

Casuals

Citrus

Casuals

Laxmipati Sarees

Premium Sarees

Vishal Sarees

Sarees & Dress Material

Birla Century

Textiles & Fabrics

Siyarams

Dress Material & Suits

Raymond Fabrics

Premium Suiting

Manyavar

Men's Ethnic Wear

Ethnix by Chitralekha

Ethnic Menswear

Brand availability may vary by store and season. To confirm a brand or collection, contact us or call the store directly.

What We Carry

Everything for the entire family

Chitralekha Shopping Mall is a one-stop family fashion destination across Muzaffarpur, Motihari, and Bettiah.

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Men's Wear

Formal shirts, trousers, suits, blazers, casuals, innerwear, ties & belts

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Ladies Wear

Sarees, lehengas, salwar kameez, readymade suits, kurtis & dress material

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Ethnic Occasion Wear

Sherwanis, kurta sets, jodhpuris, indo-western & wedding party outfits

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Kids Wear

Boys & girls fashion, school wear, festive wear & accessories

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Home Decor

Fabrics, furnishings & home textile collections

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Accessories

Purses, handbags, perfumes, belts, ties, stoles, jewellery & more

Want to partner with us?

If you represent a brand and would like to explore a retail presence or franchise opportunity, get in touch.

Get in Touch →