Chitralekha Group
since 1977.
Bihar's most trusted family fashion destination since 1977 — a multi-city, multi-brand retail group built on five decades of customer trust.
A retail group built on trust
1977
Founded in Bettiah as a small saree shop — nearly five decades of continuous, family-run operation.
10+ stores
Bettiah · Muzaffarpur · Motihari · Darbhanga · Surat
30+ national brands
Fashion, ethnic wear, menswear and fine jewellery across group and franchise stores.
4.9 ★ Google rating
20,000+ verified Google reviews
Five verticals, one family name
Chitralekha Shopping Mall
Large-format family fashion and home furnishing stores in Bettiah, Muzaffarpur and Motihari. Sarees, ladieswear, menswear, kidswear and home furnishing.
Ethnix by Chitralekha
Dedicated men's ethnic wear showroom in Bettiah — sherwanis, kurta sets, jodhpuris and wedding occasion wear. Launched 2023.
The Raymond Shop
Premium menswear and bespoke tailoring franchise at Lal Bazar, Bettiah.
Kalyan Jewellers (franchise)
Fine jewellery showrooms operated by the group in Muzaffarpur, Darbhanga and Surat (Adajan).
Candere by Kalyan (franchise)
Diamond and lifestyle jewellery stores in Surat (Adajan) and Darbhanga.
From one saree shop to a multi-city group
Chitralekha Group is a family-run retail group serving Bihar and Gujarat since 1977. What began as a small saree shop in Bettiah has grown into multi-city family fashion stores, a dedicated menswear vertical, and franchise partnerships with India's leading jewellery brands.
1977 founding → multi-city expansion (Bettiah, Muzaffarpur, Motihari) → menswear & jewellery verticals → Pride of Bihar 2021 → Icon of North Bihar 2026.
Icon of North Bihar 2026
Chitralekha Group was honoured with the Icon of North Bihar 2026 recognition for its contribution to retail in the region.
Pride of Bihar 2021
Recognised under the Pride of Bihar initiative for trusted, customer-first retail.
Customer Trust
20,000+ verified Google reviews across stores with a 4.9★ average — the strongest trust signal in North Bihar retail.
Vendors, partners & franchise teams
Business & Vendor Enquiries
For supplier, vendor, banking, leasing or partnership matters, write to admin@chitralekha.net or use the contact form selecting "Partnership / business enquiry".
Customer Support
Customers can call any store (9:30 AM – 8:30 PM · All days) or email help@chitralekha.net.
1977 से बिहार का सबसे भरोसेमंद फैमिली फैशन डेस्टिनेशन।