49 years of
growth & trust.

A small saree store opens its doors in Bettiah, West Champaran — built on a passion for beautiful textiles and personalised service. The beginning of a legacy.

Growing customer demand leads to the store doubling in size — the first of many expansions driven entirely by customer trust and loyalty.

A dedicated kidswear range is introduced, making Chitralekha a complete destination for the whole family — not just women's fashion.

Chitralekha transforms into a 25,000 sq. ft. flagship shopping destination — one of the largest fashion stores in North Bihar and a complete one-stop-shop for the entire family.

Ethnix by Chitralekha is launched as a separate brand — a dedicated men's ethnic wear showroom. Starting from Bettiah, Ethnix offers premium sherwanis, kurta sets, and occasion wear for weddings and festivities.

Chitralekha becomes a Kalyan Jewellers franchise partner — launching the group's first fine jewellery store in Muzaffarpur. Kalyan Jewellers is one of India's most trusted jewellery brands.

The most ambitious year in the group's history — four new store openings across Surat (Gujarat) and Darbhanga (Bihar) under both the Kalyan Jewellers and Candere by Kalyan banners.

Chitralekha Shopping Mall recognised as the largest textile retailer and taxpayer in Champaran by Hindustan newspaper's Pride of Bihar initiative — acknowledging 44 years of service to the region by 2021.

New large-format Chitralekha Shopping Malls open under the Chitralekha Shopping Mall brand — separate from the original Bettiah store — in Motihari and Muzaffarpur.

Chitralekha Group is awarded the prestigious 'Icon of North Bihar 2026' at a ceremony held at Hotel Maurya, Patna — recognising the Chitralekha Group's enduring contribution to retail and community development in North Bihar.