Our Brands
Five brands.
One group.
Chitralekha Group operates five distinct retail brands — each with its own identity, customer, and purpose.
Chitralekha Group operates five distinct retail brands — each with its own identity, customer, and purpose.
Chitralekha Shopping Mall is our flagship fashion brand — a complete one-stop destination for the entire family. Carrying forward 47 years of retail heritage, our malls bring premium fashion to the heart of North Bihar.
Each store carries a broad range of women's sarees, lehengas, and ethnic wear; men's fashion; kidswear; fabrics; and accessories — all under one roof with a modern, comfortable shopping environment.
Ethnix by Chitralekha is a separate brand launched in 2023 — dedicated exclusively to premium men's ethnic wear. Backed by Chitralekha's 49 years of fashion expertise, Ethnix caters to the growing demand for high-quality men's occasion and wedding wear.
The Ethnix showroom offers an elegantly designed environment where tradition meets modernity. Our collection includes handpicked sherwanis, kurta sets, and ethnic ensembles from celebrated brands.
Kalyan Jewellers is one of India's largest and most trusted jewellery brands — known for quality craftsmanship, certified gold, diamond, and gemstone pieces, and exceptional customer trust. Chitralekha Group is a proud franchise partner with stores in Muzaffarpur, Darbhanga, and Surat.
Each Kalyan Jewellers store offers a wide range of traditional and contemporary designs, blending heritage with modern elegance — perfect for every occasion from everyday wear to weddings.
Candere — Lifestyle Jewellery of Kalyan Jewellers — has been redefining jewellery shopping since 2013. With over 8,000 diamond and gold designs, Candere blends the convenience of online shopping with the luxury of in-store retail.
Our Candere stores in Surat and Darbhanga offer a curated selection of gold, diamond, and gemstone jewellery — designed for everyday elegance and special occasions.
The Raymond Shop is India's premier menswear brand — a pioneer in organised textile retail since 1958. With over 1,100 stores across 380+ cities in India, Raymond is synonymous with quality suits, premium fabrics, and bespoke tailoring.
Our Raymond Shop at Lal Bazar, Bettiah is one of two showrooms in the Bettiah area — offering the finest men's clothing including formal wear, casual wear, and custom tailoring services.
Nine store locations across Muzaffarpur, Motihari, Bettiah, Darbhanga & Surat.