Our Story
The Story of Chitralekha
Since its humble beginnings in 1977 as a 300 sq. ft. store, Chitralekha has been built on a foundation of dedication, perseverance, and a love for fashion. What started as a small family-run store in the heart of Bettiah quickly gained a reputation for its personalized service and high-quality products. Word of mouth spread, and before long, Chitralekha became the go-to destination for locals looking for stylish, well-crafted clothing.
Over the years, as more customers trusted us with their fashion needs, we grew alongside them. In the 1980s, our store doubled in size, marking our first major expansion. By the 1990s, we broadened our offerings to include men’s wear and household items, transforming into a true family store. This expansion allowed us to cater to a wider audience, offering everything from traditional attire to contemporary fashion under one roof.
Our Story
The turn of the millennium marked a defining moment for Chitralekha. By the early 2000s, we proudly expanded into a sprawling 25,000 sq. ft. store, solidifying our place as an iconic fashion destination in Bettiah. This growth wasn’t just about increasing space—it was about providing a better shopping experience for our loyal customers. The spacious, modern environment now houses a vast collection of kids’ wear, sarees, gowns, lehengas, kurtis, men’s wear, fabrics, and accessories, offering something for every member of the family.
Key Milestones in Our Journey:
- 1977: Chitralekha opens as a 300 sq. ft. family clothing store in Bettiah.
- 1985: The store expands for the first time, doubling its space.
- 1990: We introduce new product categories, including men’s wear and household items.
- 2000: Chitralekha transforms into a 25,000 sq. ft. shopping destination, becoming a one-stop-shop for all fashion needs.
- Present Day: We continue to serve generations of shoppers, blending tradition with modernity while staying true to our roots.
Chitralekha is more than just a store—it’s a celebration of fashion, tradition, and community. From everyday wear to special occasions, our commitment to quality and customer satisfaction has been the cornerstone of our success for over four decades. Each visit to Chitralekha is not just about finding the perfect outfit; it’s about experiencing a legacy of trust, style, and excellence.