About Us
Chitralekha is not just a shopping destination; it’s a vibrant celebration of fashion, tradition, and community that has flourished since our humble beginnings. As a trusted name in Bettiah for over four decades, we offer a wide range of clothing, from elegant everyday wear and dazzling party outfits to the perfect wedding attire. Our commitment to quality and customer satisfaction ensures that every shopper leaves with a memorable experience and a smile, making us a beloved choice for families across generations.
Step into Chitralekha and immerse yourself in a world where fashion meets excellence. Our expansive 25,000 sq. ft. space features a carefully curated selection of sarees, lehengas, kurtis, kids’ wear, men’s fashion, and more. Each corner of our store is designed to provide an enjoyable shopping journey, reflecting our passion for fashion and our deep connection to the community. We invite you to explore our diverse collections, where every piece tells a story of craftsmanship and culture, offering you not just clothes, but an experience of warmth and modern elegance.
Our Story
Since 1977, Chitralekha has grown from a modest 300 sq. ft. family store into a sprawling 25,000 sq. ft. fashion destination in Bettiah. Starting with a focus on quality and personalized service, we quickly gained the trust of our customers and expanded to become a one-stop-shop for fashion needs.
Our collection includes men’s wear, kids’ wear, sarees, gowns, lehengas, and bridal attire, offering an extensive range for every occasion. Whether you’re looking for everyday essentials or something special, we blend traditional craftsmanship with contemporary trends. We cater to all budgets, from affordable options to high-end luxury, ensuring that fashion is accessible to everyone.
Our Story
We also pride ourselves on introducing exclusive collections, partnering with artisans and designers to bring unique styles you won’t find elsewhere. Customer service is at the heart of Chitralekha. Our dedicated team provides personalized styling advice and ensures prompt service, whether it’s delivering on time or addressing concerns efficiently.
Chitralekha is more than just a store—it’s a celebration of fashion, tradition, and community, trusted for quality, style, and an exceptional shopping experien
Our brand promise
We stand by the following brand values:
Trusted experience
Delivering exactly what we promise,
every time.
Excellence
Constantly pushing for the next level of
greatness.
Customer Happiness
Your smile, our pride – personalized care, unforgettable moments.