Introduction

At Chitralekha, we respect your privacy and are committed to protecting your personal information. This policy outlines how we collect, use, and safeguard your data to ensure your trust in us remains well-placed. Please review it periodically as it may change without prior notice.

By accessing or using our Website or mobile application, you agree to the terms of this Privacy Policy. If you disagree with any part of the policy, we advise you not to use our services.

Information We Collect

We collect personally identifiable information, such as your name, email address, phone number, and payment details, when you make a purchase or register an account. Additionally, we collect information like IP addresses, browser type, and browsing behavior to enhance your user experience.

Why We Collect Your Information

The data we collect helps us:

• Process your orders and deliver products efficiently.
• Improve customer support and resolve disputes.
• Inform you about updates, promotions, and new collections based on your preferences.
• Analyze browsing behavior to tailor our website to better suit your needs.
• Detect and prevent fraud and other unauthorized activities.

Cookies

Our website uses cookies to personalize your experience, speed up transactions, and help analyze traffic patterns. Cookies also allow us to remember your preferences for future visits. You can choose to decline cookies, but this may limit some features of our Website.

How We Use Your Information

We use your personal information for the following purposes:

• Processing transactions, delivering orders, and providing customer support.
• Customizing your shopping experience to match your preferences.
• Sending you promotional emails or offers related to your interests (with the option to opt-out).
• Conducting internal research to understand our customer demographics and behavior.

Sharing of Personal Information

We do not sell or rent your personal information to third parties for marketing purposes. However, we may share your data with trusted affiliates and service providers for business operations and service improvements. This includes:

• Third-party vendors who assist in processing payments or delivering products.
• Affiliates or subsidiaries to offer better services and promotions.
• In the event of a business merger, acquisition, or reorganization, your information may be shared with the new entity under the same privacy standards.

We may also share personal information when required by law or when we believe such disclosure is necessary to protect our rights, customers, or the public.

Security of Your Data

We employ stringent security measures to protect your data from unauthorized access or misuse. Our website uses secure servers for all transactions, and we continuously update our systems to ensure your information remains confidential.

Your Rights and Choices

You have the right to opt-out of receiving marketing communications from us at any time. To unsubscribe, follow the link provided in promotional emails or contact us directly. You can also update or delete your personal information by logging into your account on our Website.

External Links

Chitralekha may contain links to other websites. We are not responsible for the privacy practices or the content of those external sites, so we encourage you to review their privacy policies separately.

Policy Updates

This privacy policy may be updated occasionally to reflect changes in our practices or services. We recommend reviewing this policy periodically to stay informed of any updates.